Neuronal Wiring
BRANDING, ILLUSTRATION
CLIENT + PARTNER
Dr. Neha Arora
To accompany the website where the project first began, the cover artwork incorporates an icon that independently serves as a logo.
Early iterations involved creating a logotype with the initials "NW" through both letter-forms and abstract shapes, eventually becoming a volume-bar pattern configured in the shape of a brain, merging the concept of a podcast, an audio experience, with its subject matter, neuroscience.
Proceeding with this direction, the logo/icon was combined with an artwork, creating a mutually complementary identity that could be scaled for a: (1) podcast app, (2) a website landing page, and (3) a browser icon.
LOGO / ICON
LOGO APPLICATION + COLOUR GUIDE
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ARTWORK
The artwork represented neuroplasticity occurring when encountering the waves of the podcast, suggesting mutual growth and learning when intermingling with the podcast stream.
LANDING PAGE ADAPTATION
Extension of the cover art beyond its dimensions to seamlessly transform into a graphic for the website's landing page.
Click on the image to see the website!
BROWSER ICON
The logo element of the artwork repurposed as an icon for browser tabs.
ALTERNATIVE ARTWORK
This artwork option was designed to juxtapose the organic shapes of the nervous system against the geometry of the volume icon, suggesting an infotainment quality of the podcast.
