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The Shepherdess
and the Seven Songs

IDENTITY DESIGN, ILLUSTRATION

CLIENT + PARTNER
Pushpendra Singh (Director, Writer, Producer)

LINK TO IMDB PAGE

For its Berlin Film Festival 2020 premiere, the film's poster was designed with a minimalist approach drawing on the story's recurring motifs of 'thread' and 'sheep', the latter considered an extension of the body. In doing so, the design depicted an ambiguous relationship between the two, raising the question whether the body confines itself, or unspools in the face of adversary.

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The poster was shortlisted for the Berlinale poster competition by festival curator and manager Matthijs Wouter Knol, and further featured in Sight & Sound, as well as in the Round-Up in Best Indian Film Posters of 2020.

DRAFTS + SKETCHES

Early drafts with reference images emphasised the main character's face, and incorporated the motif of thread through visual references to fabric and traditional garb articles.

The key art concept emerged iteratively through a simple sketch in red ink of half a sheep's body, linked to yarn.

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The sketch then influenced the direction of the final poster from its very inception.

FINAL POSTER

The final poster combined the key artwork of the sheep and the thread, with a type treatment for the film's title in both Roman (English) and Arabic (Gojri) script.

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In doing so, the film's title could be read from right to left in both languages.

Poster of "The Shepherdess...", depicting half a sheep body connected to a thread spool, both are white, with red background.

FESTIVAL SCREENER

DVD and sleeve packaging with the key art design, showing half a sheep body connected to a spool of thread.

ALTERNATE OPTIONS: TYPE TREATMENTS with TITLE LANGUAGES + KEY ART in RED

Alternate Version of "The Shepherdess..." poster with the key art in black and the background in brick red.
Alternate Version of "The Shepherdess..." poster with the key art in red and the background in white.
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